Digital Transformation
Assess, plan, implement and train in steps the business can absorb, with operations kept running.
MBE certified (Minority Business Enterprise)
Overview
About Digital Transformation
Digital transformation works when it is done in steps the business can absorb. Desmata guides the change from first assessment to everyday use. We focus on the processes and customer journeys where better tools remove the most manual work.
We start by documenting how work really flows, including the spreadsheets and email chains. Then we choose the platforms, integrations and automation that fit, and sequence them so each step pays for itself.
Technology is half the change. We plan training, communication and support for the people who will use it, and we measure results against KPIs agreed at the start.
Start with a conversation
Tell us what you are working on. A member of the Desmata team will reply by email or phone.
Call us on +1 (214) 407-8089Outcomes
What you get
Less manual work
Connected systems and workflow automation replace re-keying, hand-offs and status chasing.
A roadmap in business terms
Each step has a goal, an owner, a cost range and a measure of success.
Better customer journeys
Redesigned digital channels make it easier to find, book, buy and get service.
Teams that adopt the change
Training and support plans help people use new tools and let go of old workarounds.
Capabilities
What we do, in detail
Digital assessment
A clear picture of how work gets done today.
- Process and journey mapping with the teams involved
- Application and integration inventory
- Pain point and opportunity scoring
- Baseline measures such as cycle time and manual effort
Roadmap and operating model
A sequence the business can fund and follow.
- Prioritized initiatives with cost ranges
- Target architecture and platform choices
- Governance, roles and decision rights
- KPIs and a benefits tracking plan
Workflow and process automation
Automation placed where it removes real effort.
- Workflow tools such as ServiceNow and Power Automate
- Salesforce and Workday configuration and integration
- Intelligent document processing
- Reporting that shows time saved
Customer-facing digital platforms
B2C and B2B experiences that convert and retain.
- Web and mobile redesign
- Booking, checkout and account journeys
- Personalization and analytics
- Integration with back-office systems
Change management and training
People prepared for new ways of working.
- Stakeholder and impact analysis
- Role-based training and guides
- Pilot groups and feedback loops
- Adoption tracking after go-live
Approach
How an engagement runs
Step 1: Assess
We map current systems, processes and pain points with the people who use them, and capture baseline numbers.
Step 2: Plan
We choose the changes with the greatest effect and sequence them into a roadmap with costs and owners.
Step 3: Implement in stages
Each stage goes live in a controlled group first, so daily operations continue and lessons carry forward.
Step 4: Train
We build and deliver training with the teams that will use the new tools, and set up support channels.
Step 5: Measure and refine
We compare results with the baseline and adjust the roadmap using what we learn.
Technologies and standards
What we work with
Tools, platforms, frameworks and standards our teams work with and design for. Standards are context for the work, not certifications held by Desmata.
Enterprise platforms
- Salesforce
- Workday
- ServiceNow
- SAP
- Microsoft Dynamics 365
Automation
- Microsoft Power Automate
- UiPath
- Workflow connectors
- REST APIs
Customer platforms
- React
- Next.js
- React Native
- Adobe Experience Manager
Data and analytics
- Power BI
- Tableau
- Snowflake
- Google Analytics 4
Cloud
- AWS
- Microsoft Azure
- Google Cloud
Engagement models
Ways to work with us
Digital assessment
A time-boxed review that ends with a roadmap and a business case.
Transformation program
A staged program with a Desmata delivery lead, engineers and business analysts.
Embedded transformation team
Analysts, engineers and a program lead work inside your organization on a continuing roadmap.
Staff augmentation
Specialists added to a transformation program you already run.
Technology and talent
Technology and talent together
Transformation programs need a mix of skills for limited periods. We recruit program, platform and change specialists on contract or permanently, and can staff a complete team for a program.
Roles we can also staff
- Program manager
- Business analyst
- Solution architect
- Change management lead
- Salesforce developer
- Workday consultant
- ServiceNow developer
- Process automation developer
- Product owner
- UX designer
Need the people as well as the plan?
The engineers who design the work and the specialists who join your team come from one firm.
Why Desmata
Why Desmata
Fitted to how you work
We design the change around your processes, culture and budget, not around a fixed transformation playbook.
Strategy, engineering and staffing in one place
The team that shapes the roadmap can build it and find the people to run it.
KPIs from day one
We record baselines at the start and report on outcomes such as conversion, repeat engagement and manual hours removed.
Proof
Our work in practice
Travel Sector Digital Revamp
Desmata redesigned the B2C platform of a major global tourism agency. The work combined a redesigned customer experience with automation of back-office tasks.
25%
increase in repeat customer engagement
20%
reduction in manual back-office tasks through automation
40%
increase in online booking conversions
Questions
Frequently asked questions
Where should a digital transformation start?
Start with an assessment of one value stream, such as order to cash or quote to policy, and measure how long it takes and where work is repeated. That gives you a baseline and a short list of fixes you can prove.
How do you avoid disrupting day-to-day operations?
We introduce changes in stages, starting with a pilot group, and keep the existing process available until the new one has proved itself. Training happens before each stage goes live.
Do you replace our existing systems?
Only where it makes sense. Often the better path is to integrate and extend what you already own, and replace the pieces that block progress.
How do you measure whether it worked?
We agree measures at the start, such as cycle time, manual hours, conversion or customer satisfaction. We report against those baselines after each stage.
Start with a clear picture of today
Tell us which processes or customer journeys cost you the most effort. We will reply with how we would assess them and what the first phase could look like.
MBE certified (Minority Business Enterprise)